W Hotels Global Holiday Display

W Hotels approached MKG to help them reinvent their global holiday displays for the 2017/2018 season. We were tasked with creating a display that evoked their 2017 holiday theme, Remix Your Year, and spoke to the character of the W’s guests.

Ultimately, we landed on an aesthetic and design that celebrated individuality – a display that boldly stood out of the crowd, refused to stand still and insisted on stirring things up. We created a giant, twisted tree form made from color-shifting iridescent film. A small motor underneath the display’s baseplate slowly rotated the tree’s fins, casting amazing reflections and shadows as it spun. Small floor accessories expanded the display’s footprint and provided a physical barrier between guests and the moving display.

Forty-three properties around the world opted to purchase either a 9’ or 12’ variation of our display for installation during the holiday season.